auralest

web journal of andrew nhem, a portland-loving content strategist, writer, fierce friend.

February 9, 2012
by Andrew
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Ignite Portland 10 was fantastic.

What’s Ignite Portland?
Ignite Portland is an evening where people share things that they’re passionate about in five minute talks. Today is the 10th installment of the biannual event.


Lots of people, very bright lights.

I heard of the event through work and decided to talk about something that I’m pretty passionate about– ways we work and get things done.

We can either slug through a work day, or do little things here and there to get through it with a bit more inspiration, energy, and fun.

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January 26, 2012
by Andrew
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Wii U in 2012 and a lesson in content management.

Nintendo is a great case when it comes to content management. They’ve been taking some chances with their new handheld and console, but it won’t be the hardware that keeps the gaming monolith relevant into 2012 and beyond.

Maybe you’re looking forward to the new Wii-U, and maybe you aren’t. There are plenty of mixed feelings about the new console coming out this year.

If you didn’t know, the Wii-U will finally render your favorite Nintendo games and characters in HD. The Wii-motes can still be used, as well as a new interactive element. The Wii-U will sport one tablet-like controlling device that adds a whole new dimension to gameplay.
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January 20, 2012
by Andrew
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Engagement in education sounds good to me.

The most neglected native app of my iOS devices, iBooks, is looking much more attractive all of a sudden. I’m sure you’ve already read or heard about Apple’s iBooks 2, which will boast all kinds of interactive educational goodies and the opportunity to self-publish digital content.

You know what that means? More horse ebooks and books about raising your credit score. Sweet.
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January 17, 2012
by Andrew
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Crafting a better way to get reviews.

I went to a Search Engine Marketing (SEM) meeting on behalf of my employer last week. SEM isn’t one of our strong points, so the prospect of learning something from a local SEM event was quite welcome.

The event was held by SEMPDX and featured some local SEM professionals who talked about optimizing your business content for mobile and for local search.

Not my favorite PDX event ever, but I did walk away with a few things to think about.

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